SELLERS | Get Your Home SOLD
Buying real estate is often an emotional decision, but when selling real estate you need to remove emotion from the equation. You need to think of your house as a marketable commodity. Your goal is to get others to see it as their potential home, not yours. If you do not consciously make this decision, you can inadvertently create a situation where it takes longer to sell your property. Therefore, put away family photos, sports trophies, collectible items, knick-knacks, and souvenirs.
After years of living in the same home, clutter collects in such a way that may not be evident to the homeowner. Clutter collects on shelves, counter tops, drawers, closets, garages, attics, and basements. Take a step back and pretend you are a buyer.
Price Your Home Appropriately
Make appointments with multiple local listing agents and decide which agent knows the market the best and is the best equipped to sell your home. If you and your agent have overpriced, fewer agents will preview your home. Later, when you drop your price, your house is “old news.” You will never be able to recapture that flurry of initial activity you would have had with a realistic price. Your house could take longer to sell.
Design an Effective Marketing Plan
The Multiple Listing Service – Even before the sign is up and the brochures are ready, your agent should list your property with the local MLS (Multiple Listing Service). The MLS is a database of all the homes listed by local real estate agents who are members of the service, which is practically all of the local agents. Important information about your property is listed here, from general data such as square footage and number of rooms, to such details as whether you have central air conditioning or hard wood flooring.
Marketing to other agents - Although real estate agents can (and do) work with both buyers and sellers, most tend to concentrate more on one than the other. They specialize. After the “for sale” sign goes up and flyers are printed, your agent’s main job is to market your home to other agents, not to home buyers with preliminary marketing strategies.
Marketing to home buyers - Every home seller likes to be assured that their listing agent or the real estate company will run ads featuring their home. Newspaper ads could be large display ads with lots of listings or small classified ads featuring just your property. Ads may also appear in local real estate magazines and your listing will also show up on the Internet.